The Story Behind THINKIT

"It started with a choice between two brothers."

The idea for THINKIT arose when my twin brother and I wanted to get our first tattoo. A small, meaningful symbol: a fraction, a '2'. For him, it was simple: "Let's just do it." But for me, it felt different.

While he was full of conviction, I kept getting stuck in questions. How would it look? Would I still feel the same way about it in ten years? What if the spot isn't perfect after all? I really wanted it, but the final step felt too big at that moment.

I started looking for a way to try it out. I searched for something that could give me the experience of a real tattoo, without the lifelong commitment. But all I found were simple stickers—accessories for a summer party, not serious tools for a serious decision. There was no company that helped me make this big choice easier.

That's when I decided to start THINKIT.

I wanted to bridge the gap between that first spark of an idea and the tattoo artist's needle. A method that not only delivers ink but also psychological peace. With our wearables, we give you those fourteen days to live with your design.

So that you, like me, can go from paralyzing doubt to absolute certainty: This is who I am.

— Ruben Cornelis

Founder, THINKIT

Our Mission

At THINKIT, we believe a tattoo is more than ink in the skin; it's a lasting reflection of your identity. But we also know that the step from an inspiring idea to a definitive decision is a big one. Too big, sometimes.

Our mission is simple: Bridge the gap between impulse and ink. We offer you the space to experiment, feel, and live with your choice, before it becomes permanent.

The Problem: The Reality of Regret

Every year, thousands of people undergo costly and painful laser treatments. Not because the design wasn't beautiful, but because it didn't click with their daily life. A tattoo that seems perfect in the studio might not feel "right" at home, at work, or after a month.

Regret arises when an emotional impulse overrides a conscious vision. THINKIT is here to prevent that mistake.

Our Method: The 14-Day Validation

We have transformed the traditional "temporary tattoo" into a high-end validation tool. Our wearables use advanced ink technology that doesn't sit on the skin but absorbs into it.

Real & Tangible: Indistinguishable from real, water-resistant, and visible for fourteen days.
The Reality Check: Wear your design while exercising, to a business meeting, or a night out. Discover how the world reacts to you, and how you react to yourself.
The Psychology: Behind every THINKIT wearable lies our Decision Guider tool. A method that helps you filter: is this a temporary whim or a timeless truth?

2 Paths, 1 Goal

Whether you come with your own unique design (Custom Wearable) or you get inspired by our Artist Collective — a curated selection of international tattoo artists — our goal remains the same: to send you to the tattoo shop with 100% certainty.